Video on social is a different beast, and the video you had produced for your homepage, might not work on Instagram or Facebook. Here’s a few simple but powerful tips to help you create better social vids!
It has to make sense without sound
This is a massive one that so many brands still get wrong. The stats don’t lie, the majority of mobile video plays on Instagram and Facebook are without sound! Some basic steps to improve your no-sound videos are to include subtitles where necessary, hit key points with larger titles, and change your pacing so that it still flows without a backing track.
For mobile, go square or vertical
Yes, Game of Thrones would look terrible as a square, and traditional 16×9 videos look amazing on a TV or Desktop, but when you squeeze everything down into a mobile screen you want to maximise your real-estate. The only way to go bigger on mobile is to go vertical. It may take some extra editing and planning, but it results in a much bigger impact for the viewer.
Get to the good stuff
Next time you’re on the train or sitting at a cafe, watch how quick people blast through their Instagram feed. It’s nuts! That’s why your social videos need to show value or grab attention in the first couple seconds. If your video starts with a credit sequence or a long series of establishing shots, you’re toast!
Spend some money on Ads
If you’ve invested in video for your brand, then you probably want to get something out of it! Facebook’s ad platform (which also includes Instagram advertising) is now super easy to use and gives you the opportunity to reach huge but targeted audiences without a massive ad budget.